Bad boys. Love them or hate them, you can’t deny their appeal. Replete with confidence, cool and swagger, they’ve won women over and away from other men, while holding their peers in awe of their devil-may-care attitude for decades.
We first fell for the black leather jacket and motorcycle vibe in 1955 with James Dean in Rebel Without a Cause. Since then, the BB moniker has been worn on and off screen by the likes of Colin Farrell, Kanye West, Johnny Depp, 50 Cent and Sean Penn. Now, it’s being passed on to John Varvatos’ Dark Rebel Rider.
This new and liquid version of the original BB makes an instantaneous impact, inspires bravado and influences its audience—because BBs always have a captive audience—that reaches farther and longer than a Netflix marathon of Better Call Saul. Unique among the sea of interchangeable glass bottles flanking department store shelves, Dark Rebel Rider’s leather-encased black flacon with its gunmetal zippers draws you in. Then, its seductive, sexy, woody scent lures you close and keeps you there.
The eau stands out. It’s bold combination of citrus and spice with earthy iris and violet flowers is compelling, creating a rebellious, lusty experience that plays into every man’s psyche, whether they’re an authentic BB or watching from the sidelines. Then, after the scent has settled on the skin, an intoxicating and warm blend of patchouli, leather, amber, vanilla and wood waft to the forefront. The overall effect is provocative, distinct and daring. Elusive and coveted, just like all of the BBs who’ve come before it.
John Varvatos Dark Rebel Rider EDT comes in 75 ml for $89 and 125 ml for $110. It’s available at Hudson’s Bay, Sephora, Nordstrom and Shoppers Drug Mart stores across Canada.
