Going viral? Wrigley’s Extra Gum’s new tear-inducing love story.
The new ad campaign follows a pair of nervous high school kids, Sara and Juan, from the early days of their relationship to later years when they move in together, endure typical couple fights, move apart and Skype from their cubicles, become adults in the workforce and finally reunite after an epic surprise that will leave romantics reaching for the Kleenex. And, it’s all set to Haley Reinhart’s sweet cover of Elvis Presley’s 1961 classic love song, “Can’t Help Falling in Love”.
As the commercial puts it, “A guy. A girl. And a stick of gum.”
Of course, this isn’t the first time that Wrigley’s has gone viral with an ad spot. Back in 2013, Wrigley’s Extra released a heartstring-tugging ad that captured a father-and-daughter relationship over the years, through the lens of gum and gum-wrapper origami. The ad earned 2 million-plus views on YouTube in no time.
