Most men will tell you their skincare routine has evolved from simply letting the water roll over their face while in the shower. In fact, according to a recent study conducted by The NDP Group, nine out of 10 men, ages 18 years and older use grooming products every day. But if you asked them if they have a mask, how many would wander out to the hall closet, open the door, rummage through their ski equipment and pull out a thick, protective wool-blend variation?
The facial masks we’re referring to are specialized treatments for your skin. Much like a thick moisturizer, they’re smoothed over your entire face and then left to sit there so that your dermis can absorb their ingredients. And while each mask offers different benefits like, hydration, purification, cleansing and exfoliation some, like Fresh Black Tea Firming Overnight Mask help to keep your skin looking young. Now who doesn’t want that?
Here’s how it works. When you apply a facial cocktail replete with tea and fruit extracts, botanicals, peptides (a gravity-defying ingredient that helps you look young, not saggy) and hyaluronic acid (a moisture-binding ingredient that plumps and hydrates) and then go to bed without removing it, each element works together to improve your skin’s elasticity, while soothing, rebalancing, firming and smoothing your face. And anybody can use it.
But to be clear: Fresh’s mask won’t turn back time, you’ll need Marty McFly and Doc Brown for that—it is 2015, after all. That said, if you diligently apply it once a week on clean skin before you turn out the lights, we promise you’ll wake up, look in the mirror and see more than a glimmer of your former self.
Fresh Black Tea Firming Overnight Mask comes in 100 ml for $92 and is available online at www.fresh.com and at Sephora stores across Canada.
