For Jack Black, the word: real is an imperative part of the all-American men’s skincare brand’s culture.
For one, the brand’s founders Emily Dalton and Curran and Jeff Dandurand like to keep it real, focusing on the guy’s guy who doesn’t fuss around or need a ton of mirror time. They believe in applying the minimalist’s approach to grooming: high performance, easy-to-use products with benefits.
Every man Bob isn’t likely to mess around with products that don’t work, so the Texas-based company focuses on multifunction…even with their fragrances. Yes, we know that wearing scent is pretty basic: you just spritz and go. And while that remains true (or eh hem, some might say: real), Jack Black’s JB eau de parfum has a fresh and minty/woody and exotic vibe that is multifunctional, because it’s strong enough to last from morning until night without reapplication or clearing any elevators.
We chalk its virility up to the scent’s ingredients—another way Jack Black maintains its real standard. They are predominantly plant-based. JB is comprised of notes of herbs, lavender, pimento and wood (yes, trees are perennial plants) that are blended into a warm and spicy elixir of cardamom, amber and patchouli. The end result is straightforward, too. The clean, yet provocative, masculine scent captured in a simple, square, clear glass bottle with a silver topper. And real men are wearing it every day.
Jack Black JB EDP fragrance comes in 100 ml for $80. It’s available at www.getjackblack.ca and at Hudson’s Bay stores across Canada.
