Product Hype: JVN Nurture Intense Hydration Hair Mask

Product Hype: JVN Nurture Intense Hydration Hair Mask

Hair feeling a little rough? A little too much sunshine without a ball cap and far too many sweat-inducing rugby matches, chlorinated pool swims, maybe some seaside saltwater or skinny dips in the lake? In short, you had an awesome summer. But your hair’s paid for it. We feel you. (Although, we’ll wait until after you’ve used this hydrator to actually touch your hair.)

Fuelled with reparative ingredients and crafted by former New York City and Los Angeles-based hairstylist Jonathan Van Ness, a.k.a: JVN, the eponymous brand’s Nurture Intense Hydration Mask can get you back to looking and feeling great again. All you have to do is massage a toonie’s worth of the product all over your freshly shampoo’d (we recommend JVN’s Nurture Hydrating Shampoo) hair, soak it in for about three to five minutes and then, rinse it out.

The mask’s intense formula works efficiently and quickly. Loaded with Keratris, a vegan keratin alternative derived from upcycled oranges, it helps increase hydration and reduce frizz. Bio-fermented sugarcane’s hemisqualane helps improve your hair’s health and strengthens it with repeat usage, while amino acids pull a double shift to deliver smooth and silky feeling locks, and to reduce the appearance of split ends. Simply apply the mask to your hair once or twice a week and reap the good-hair-days rewards.

JVN Nurture Intense Hydration Mask, $46 for 236 ml, available at Sephora.

Tags: hair, Hair Care, hair products, Haircare, JVN, Product Hype, Topstory

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