Earthy, sexy, powerful.
These words could equally describe South Carolina musician and artist Moses Sumney, as they could Paco Rabanne’s new intoxicating scent: Million Gold Eau de Parfum Intense. So they do and they are and they’ve merged.
“Rabanne is such an iconic brand, one I’ve always thought was very cool,” notes Sumney, on the Spanish-French designer’s eponymous website. As the face of the new vibrant and woody scent’s print and film ad campaign, captured by fashion photographer Mert Alas and film director Manu Cossu, Sumney is well versed in all things Rabanne. “The images of the clothing from the ’60s and ’70s are forever burned into my brain,” he says. “The ads in particular have always been iconoclastic. The brand has done an excellent job creating consistent language over the years that’s classy, elevated and fun.”
Consistent language and consistent scents.
Following in the footsteps of Rabanne’s 1 Million Eau de Toilette in 2008, 1 Million Parfum in 2020, 1 Million Elixir Parfum in 2022 and 1 Million Royal in 2023, this year’s Million Gold Eau de Parfum Intense exudes a legacy scent with a unique expression. Notes of fresh and zesty Mandarin spiked with spicy cardamon lead the way before being absorbed into a pool of creamy sandalwood. A blend of fiery cinnamon and sultry cedarwood soon surface and complete the eau, adding depth and a grounded sensuality. The overall effect is bold and masculine, seductive and addictive, warm and embracing.
“Million Gold is more than a fragrance; it is a bold statement that rewrites the vision of modern masculinity,” affirm the eau’s perfumers Christophe Raynaud and Quentin Bisch. “There is an effortless sensuality to the Million Gold man. A light that shines from within that makes him both powerful and irresistible.”
Just like the brand’s iconic gold brick-shaped flacon. This time though, the renowned bottle is embellished with an extra-large gold chain link on its front—a standout detail that is embedded in the couture house’s fashionable history and stems from the boat chains of Brittany, France that inspired a signature jewellery line and depict Rabanne’s global impact. Afterall, what man doesn’t want to explore the world, toss his parfum into his Bugatti Vacilando Travel Duffle Bag and leave a trail of earthy, sexy and powerful perfume behind him.
Paco Rabanne Million Gold Eau de Parfum Intense, $142 for 50 ml and $178 for 100 ml, available at Hudson’s Bay.
