If you take shaving seriously, you know that Proraso needs no introduction. The Italian brand has been a staple in men’s grooming since 1948, delivering barbershop-quality products designed to elevate your routine. Its traditional formulations have also earned the shaving company a reputation as a go-to for men who appreciate craftsmanship and performance, like the efficacy found in its Pre-Shave Cream.
Mix-mastered to soften facial hair, hydrate your skin and create a protective layer against razor burn and other irritations, the pre-shave cream ensures a smoother, more comfortable shave without leaving behind a greasy or heavy residue. The rich, concentrated formula is enriched with natural-origin ingredients, which set it apart from synthetic alternatives.
There’s an infusion of aloe vera to soothe and hydrate the skin, calming any irritations and keeping it feeling refreshed. Vitamin E acts as a powerhouse antioxidant, fighting free radicals and supporting skin hydration to reduce the chances of post-shave dryness, and finally, there’s a blend of natural botanical extracts to condition both your skin and your beard.
The cream works too, first by moisturizing and lifting your beard hairs and then by forming a slick barrier that helps the razor glide effortlessly along the areas you want to eliminate hair. There’s less tugging too, fewer nicks and an ending that results in fresh smelling, baby soft skin. All you need to do to achieve this, is wet your face with warm water to open the pores, massage a nickel-size amount of the cream into your beard and across the areas of your face where you wish to shave, follow with your favourite shaving soap (Proraso’s Shaving Soap in a Bowl and handy dandy shave brush are great options) and shave away.
Housed in a classic Proraso clear, heavy glass jar, topped with a white cap embellished in the brand’s green and red colours, the packaging exudes old-school Italian barbershop charm, so you know it’ll also look good in your bathroom.
Proraso Pre-Shave Cream, $12 for 100 ml, available at London Drugs and online at www.amazon.ca.
