On Thursday, Doritos unveiled a colourful new twist on their classic chips: Doritos Rainbows.
The limited-edition version of Doritos’ popular Cool Ranch-flavored chips, conceived in a partnership with the It Gets Better Project, are designed to celebrate the LGBT community “in the boldest, most colourful way possible.”
As always, there is a catch: the chips are only available online, and the chips are only available to people who donate $10 or more to the It Gets Better Project, which seeks to provide hope and support to LGBT youth.
The It Gets Better Project began in September 2010, when podcast host and activist Dan Savage made a YouTube video with his partner to give hope to LGBT young people facing harassment for who they are.
Doritos is using the hashtag #BoldAndBetter on social media to promote the campaign.
