Movember has successfully turned a fun idea into a global movement that champions men’s health…
Movember, a portmanteau of the words “moustache” and “November”, has grown from a small, grassroots initiative into an international movement with participants from around the globe. While the moustaches grown during November may be temporary, the impact of the awareness, conversations, and funds raised is lasting. But what is the story behind this moustachioed month-long event? Let’s delve into the history of Movember and its impact on men’s health.
Humble Beginnings
The journey of Movember began in 2003 in Melbourne, Australia, when two friends, Travis Garone and Luke Slattery, met for a casual beer. Inspired by a conversation about the comeback of 70’s fashion, the duo wondered why the moustache had disappeared from the fashion scene. This light-hearted conversation led to a challenge: bringing the moustache back into vogue for the month of November.
Thirty friends signed up that first year, aiming to grow and groom their moustaches for 30 days. It was a fun endeavour, but it quickly became apparent that their furry upper lips garnered significant attention and sparked conversations. Recognizing this potential, the founders decided to channel this attention towards a good cause.
A Cause to Rally Behind
In 2004, after realizing the potential of their initiative, Garone and Slattery decided to associate Movember with a meaningful cause: men’s health. Specifically, they chose to focus on prostate cancer and depression in men. They formalized the Movember Foundation and partnered with the Prostate Cancer Foundation of Australia (PCFA) to ensure funds would be used effectively.
Movember’s premise is simple: participants, dubbed “Mo Bros”, begin November clean-shaven and grow a moustache throughout the month, raising funds and awareness for men’s health issues. “Mo Sistas” can also join the movement by supporting the men in their lives and helping to fundraise and spread the message.
Global Growth
What started as a small group of friends in Melbourne quickly expanded into a global phenomenon. By 2007, Movember had crossed borders to New Zealand, the UK, and Spain. Today, Movember events are organized in over 20 countries, including the United States, Canada, and South Africa.
The movement’s rapid global expansion is a testament to its universal appeal and its efficacy in raising awareness. Millions of participants and supporters have raised over $1 billion for men’s health causes, making Movember the world’s largest men’s health charity.
Broader Health Concerns
While prostate cancer was the initial focus, over the years, the Movember Foundation has expanded its reach. The foundation now also focuses on testicular cancer, mental health, and suicide prevention. The aim is to reduce the number of men dying prematurely by 25% by the year 2030.
Cultural Impact
Beyond fundraising and awareness, Movember has had a profound cultural impact. The moustache, once considered out of fashion, has seen a resurgence in popularity, particularly in November. The movement has also played a significant role in shifting perceptions about masculinity and men’s health, breaking down barriers and encouraging open conversation about issues that were once stigmatized.
As Movember continues to evolve and expand its reach, one thing remains clear: a moustache can indeed change the world.
