Burberry has launched Brit Rhythm, a sexy new fragrance for men inspired by music and leather.
The fragrance, which hit shelves earlier this week, is heady with notes of black leather, patchouli, incense and tonka bean. Burberry’s Chief Creative Officer Christopher Bailey describes the scent as “sexy and provocative, Brit Rhythm is inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd.”
The Brit Rhythm campaign stars British musician George Barnett of These New Puritans and model/it girl Suki Waterhouse and features major sexual tension between the two before one of These New Puritans’ concerts.
In celebration of the fragrance’s debut, Burberry will be hosting three rock shows at surprise venues in London, New York, and Singapore — and fans can win an all-access pass to one of the gigs by signing up for scented temporary ‘tattoos’ at Burberry.com or the brand’s Facebook page.
