Place your bids everyone!
As part of their 60th anniversary celebration, Fred Perry is now auctioning off custom polos designed by some big name celebs. All the proceeds will go the the Amy Winehouse foundation, an organization made in her memory.
It all started in 2012, when Fred Perry reached out to some of their biggest fans to design a customized shirt based on their iconic 1952 polo. And when we say fans, we mean some of the top designers, musicians and sports people in the world. From British cycling champion Sir Bradley Wiggins, designer Raf Simons, Eko Nugroho, No Doubt, and Canadian novelist and artist Douglas Coupland- these are just some of their distinguished fans that had to get involved.
The custom shirts will be auctioned off in four sets, from May 30 – July 21. These one-of-a-kind polos range from bold and colourful, to super outrageous and clean and simple. And the best part? All proceeds will go to the Amy Winehouse foundation in an effort to prevent the misuse of drugs and alcohol amongst young people. They also help support and inform youth about substance abuse.
So fashion and helping out a good cause? Yes please!
For a complete look at the collection, the list of designers involved or a chance to bid for one of these rad polos, visit fredperry.com.
