When he isn’t churning out dance smashes or hip-hop classics, the seemingly ageless Pharrell Williams is busy crafting new athletic gear with brands like Adidas, Billionaire Boys Club, and Moncler. Now the award-winning renaissance man is turning his attention to Chanel for a fresh new capsule that’s sure to pique the interest of hypebeasts across the globe.
In a highly stylized video uploaded to Instagram today, Williams revealed his latest collection with the iconic French fashion house, showing off bold looks and glittery accents. The new Pharrell pieces employ a bevy of rhinestones, bright colours, and streetwear-inspired threads including hoodies, side bags and gaudy jewellery. You can take a look at the aforementioned Instagram post below.
In addition to the short post, Chanel also dropped a special behind-the-scenes video explaining their creative process. In the doc, Pharrell himself speaks on the importance of the collab and just what it all means for him to see all of his ideas come to life.
Fans of the line won’t have to wait long to get their hands on it all. The Chanel x Pharrell capsule will land in the new Chanel boutique in Seoul, South Korea on Thursday, before eventually reaching sister boutiques worldwide on April 4.
