This month? We try out Carolina Herrera Bad Boy Cobalt EDP…
First launched in 2019 as the counterpoint to designer Carolina Herrera’s Good Girl parfum, Bad Boy began as a mysterious concoction of smoky sage, herbaceous cannabis and warm sumptuous leather notes. Now Cobalt, Bad Boy’s latest eau de parfum is joining the Spanish brand’s lineup of half a dozen colognes. And its fresh and vital scent is as brilliant as the label’s iconic lightning bolt-shaped flacon it’s encapsulated in.
“Bad Boy, with its incredible bottle, has become a symbol of the Herrera ethos,” says founder Carolina Herrera. “It’s fun and a little naughty, and yet entirely sophisticated.”
As is the fragrance itself. Bright and engaging, Cobalt is a woody aromatic cologne that opens with a juxtaposition of soothing lavender and spicy pink pepper. Juicy plum and green geranium notes soon waft forward, adding a crisp and electrifying vibe before being grounded in an earthy, sensual and woody blend of vetiver, truffle and cedar and oak woods. The overall effect is dazzling and masculine with a slightly brooding undertone.
“We wanted to create something a little mineraly, earthy, something like what the atmosphere smells like after a strong storm,” adds Herrera. “It’s so much fun playing around with the Bad Boy brand, and with Cobalt, we wanted a scent that felt revitalizing and surprising.”
Equally revitalizing is the parfum’s spokesmodel, Josh Upshaw. With a crew—comprised of models Ty Ogunkoya, Eric Martin and Aiden Andrews, all of whom also appear in the Cobalt commercial—Upshaw gives the eau a definitive presence that is seemingly, effortlessly cool. Featured in a cobalt blue blazer riding a motorcycle at nighttime, hair perfectly messed, stubble on his face, Upshaw is the epitome of just the right sort of trouble one can imagine getting into after misting on a spritz or two. And why not?
After all, “we all need a little Bad Boy in our life sometimes,” Herrera affirms.
Carolina Herrera Bad Boy Cobalt EDP, $124 for 50ml, $158 for 100 ml and $195 for 150ml, available at the Hudson’s Bay.
