Olivier Rousteing has confirmed that he is designing a Balmain collection for H&M.
Enlisting the help of two of his most famous fans, British fashion model Jourdan Dunn and model and reality TV star Kendall Jenner, the French fashion designer announced the upcoming collaboration at last night’s Billboard Music Awards in Las Vegas – with both models arriving on his arm, wearing designs from the collection.
“I want to talk to my generation − this is my main aim as a designer,” Rousteing said in a press release this morning. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
The Balmain X H&M collection – which is set to incude menswear as well as womenswear – will hit stores across the globe on November 5, 2015.
