Frank & Oak, the popular Montreal-based menswear brand and online retailer, has opened a brick and mortar location at 735 Queen Street West in Toronto. It’s the second storefront for the company (its first store opened in Montreal’s Mile End a year ago), which started as an ecommerce venture by childhood friends Ethan Song and Hicham Ratnani in 2012.
The new Toronto flagship store is spacious and will carry Frank & Oak’s monthly menswear collections, accessories, and special capsule collections, like the recent collaboration with the Toronto FC and reflects the brand’s “lifestyle” approach to retailing. The space features a café in front (stocked with Portland-based Stumptown coffee) and a full-service barbershop in back where guys can enjoy a style and a shave.
Toronto customers already shopping online with Frank & Oak will ease into the shopping experience at the Queen West shop. Online and mobile experiences are actually integrated in the store, allowing shoppers the ability to access their order histories and online style profiles. Need a little more help? You can also book complementary style consultations with Frank & Oak staff.
“We’re thrilled to be opening our flagship location in the vibrant city of Toronto,” explained Frank & Oak co-founder and CEO Ethan Song. “It’s rooted in everything we stand for—culture, a sense of community, and entrepreneurship—and we are passionate about developing this local approach in the context of the digital world.”
Frank & Oak’s new flagship location is open now at 735 Queen Street West in Toronto.
