“Always judge a toothpaste by its tube.”
That’s what it says on Marvis’ website about its “classic collection” of toothpaste flavours which include: “Aquatic Mint,” “Ginger Mint,” “Amarelli Licorice,” “Cinnamon Mint,” “Jasmine Mint,” “Whitening Mint” and our favourite, “Classic Strong Mint.” So while a toothpaste may seem to be just a toothpaste, we beg to differ.
That’s because Marvis delivers more than just a dental product—the Italian brand says (along with a lot of very cheeky sayings noted in super fun fonts on their very colourful website) that they also create an experience. Since launching in Florence in the 1950s, Marvis has redefined oral care with its rich, creamy formulas, unique flavours and silly banter. And at the heart of it all is our minty favourite.
Not your average mint toothpaste, this powerhouse of peppermint provides an intense, long-lasting sensation of freshness thanks to a bevy of ingredients. There’s hard to pronounce xylitol to prevent cavities and balance oral bacteria for long-term dental health. Aluminum hydroxide and silica gently polish your teeth, removing stains without damaging your enamel. Titanium dioxide gives the formula its rich creamy texture, while eugenol and limonene (both natural extracts), enhance the paste’s minty freshness and fight bad breath.
It tastes great too. Like mint. Really, really strong mint. The aromatic peppermint flavour delivers an exhilarating cooling sensation that lingers long after brushing and all you need is a pea-sized amount on your toothbrush morning and night. Try it. You’ll thank us later.
Marvis Classic Strong Mint Toothpaste, (and it’s six other flavours) $11.99 each for 75 ml, available at www.londondrugs.com.