Product: Aulta’s Leeway
Price: $105
Who tried it: AmongMen’s Resident SUP Savant Mike Dojc
Available: aultasurf.com
What happens when an ex pro surfer with twenty years of tubular antics under his board shorts teams up with a pair of wave catching buddies with loads of executive experience at Fossil and Island Daze to start an active aquatic lifestyle watch brand?
The results are rad yet refined designs like this blue and white-faced nylon banded looker. The Leeway is primed for a place on the wrist of a swell riding bon vivant. Whether you’re in a pipe or burning the midnight oil in a cubicle, this hardened mineral crystal, surgical grade stainless steel case screw down with a dual eyed Japanese movement will amp up you sartorial statement and leave onlookers pining for the ocean.
Aulta’s direct to consumer online model is unique in the watch game and allows the company to pass on a premium product that would’ve ballooned substantially in price had they utilized traditional retail channels. Another Aulta style worthy of a serious gander if you dig a more minimalist vibe is this Seaward in gunmetal which will goes with just about anything. While it may appear less beach ready, rest assured it’s wipeout friendly—all Aulta’s are water resistant up to depths of 100 meters.
