Snoopify, a free app that stamps your photos with stickers themed around Snoop Lion (aka Snoop Dogg) is selling a new virtual sticker called “Golden Jay” for $99.99.
The pricey sticker is basically a golden joint with rainbow smoke floating above it and it has been purchased at least 15 times, since its debut last week, the company says.
Nick Adler, Snoop Lion’s brand manager, said the group released the premium sticker on a whim when it updated the Snoopify app. The fact that it made almost $1,500 so soon after its release was a big surprise. “I was shocked,” he said, “But hey, this is a new world.”
When asked what exactly is a “Golden Jay”, Adler added, “There’s no poetry behind it, it’s just golden.”
